Leo de Jong
A brand and digital presence for a photographer who sees beauty where others look past it. Leo captures people, places, and moments as they truly are, revealing the quiet details that make them extraordinary. The identity steps back, letting the work take center stage. It doesn’t explain,it simply shows.
Client
Leo de Jong
Expertises
UX-UI design
Duration
6 weeks
Problem
Leo’s photography reveals the quiet details that make ordinary moments extraordinary. His previous portfolio failed to reflect that, treating every image as content rather than craftsmanship. The challenge was to design a digital portfolio that gives his work the space, focus, and presence it deserves, allowing the photography to speak for itself.
Solution
The solution was a digital portfolio built around a “show, don’t tell” mentality. A minimalist design removes unnecessary distractions, creating space for Leo’s photography to take center stage. Every interaction and layout decision enhances the viewing experience, allowing the photography to speak for themselves.
Bridging care and expertise
Bringing the two worlds of Soap together required a visual system that could balance care and expertise. Treatments at Soap represents softness, personal care, and beauty, while Doctors at Soap stands for medical knowledge, trust, and precision.
Without changing the core brand identity, the visual language was adapted to express both sides of Soap. Typography became a key tool: softer, more expressive typefaces are used to communicate warmth and human care, while serif typography is introduced for moments that require authority, expertise, and trust.
Credits
UX / UI Design
Kaylin Bartelings
